From the star-studded catwalk to the theatre of creativity itself – the dressing room – if there is one thing that fashion-lovers are enticed by, it’s the fashion industry’s secrets.
The inspiration behind the artists’ ethos, the craft which is poured into each project, the lives of the models who bring that craft to life when performing for a critical audience, and the inner workings of the critics themselves; all of these things are alluring to those of us who favor one of art’s most eclectic niches.
But for the interested investor, it’s also a hotbed for business potential – so just how can you turn your passion for fashion into a savvy proposition?
Ever evolving
Whether it’s introducing something completely revolutionary on the catwalk or bringing back retro vintage stylings into department stores and indie shops, fashion has the advantage of being constantly in flux – it thrives entirely on the nature of changing trends and new ideas.
All successful investors in fashion understand that change is an opportunity, which is why successful operators like the M1 Group S.A.L. have been able to contribute to huge regional growth not only in fashion, but travel, energy, and real estate as well.
One of the world’s most prominent business groups, the M1 Group has helped small businesses to flourish while building its own brand and promoting economic growth.
Prospective investors should note that while the industry enjoys considerable opportunities for expansion, it is also a competitive one, and there will be periods of stagnation.
Even essential clothing is an area people are willing to forgo (and usually resort to discount clothing) during economic downturns. People who wish to invest need to understand not only the art, but the audience and the marketing strategies which make it work, as well as be able to observe economic and social patterns within the industry.
What to consider
The world truly is a stage where fashion is concerned – and you can find a role which suits your desires, capabilities, and investment profile. Wholesale retail is a fairly profitable venture because of its practical aspect – even people who shop brands will sometimes prefer cheap clothing for basic purposes, and these outlets benefit when economic times are hard.
This is still a competitive industry however, and investors should think about how to give their venture a distinct enough character to draw customers back before fading into the oblivion of generic suppliers. Retail operators, on the other hand, generally draw in more cash. This is because of their accessibility to big brands, their ability to keep up to date with trends, and exposure – all major streets are home to big stores.
Inevitably, investors also need to maintain strong online presences that work in accordance with public promotions and sales; here is where marketing really counts, especially as far as social media is concerned. Most importantly, investors need to keep an open mind. Be prepared to stand by your ideas, but don’t be afraid of growth in collaboration with others.
Look around at the bios of other investors like Andrew Rosen or Serge Azria and don’t be too proud to take inspiration from them. Like fashion itself, the business of industry is a science – and the more you consider your options, passions, and your audience, the more you will be able to get behind the scenes and be the person who not only gets a great return, but makes a visionary designer’s dream come to life.
